Southwest Airlines “Micro Stories” - Social Campaign



We partnered with GSD&M - one of our favorite Austin companies! To shoot this series of videos for Southwest Airlines fall 2017 Micro Stories campaign. The challenge we faced for this project was that we had to produce 6-8 spots and have them all look like unique and varying locations. While handling the pre-producion in New York, we decided that in order to save time and limit the number of company moves we needed to find a single location in Austin that we could film the majority of the video production. In order to have each spot look unique while filming at a single location we brought on an amazing crew to dress and set up each shot while we filmed the prior one.