Netflix - The Irishman “Have You Seen Jimmy” - Social Campaign

In anticipation of the release of Netflix's The Irishman, we were the video production team chosen to capture Little Italy New York as if it were transported back to the 1970's.  We’re talking the original restaurant signage, vintage luxury cars, phone booths, actors dressed in period attire playing the part of “Where’s Jimmy Hoffa?” in the days following his disappearance.  

In this two minute experiential spot, we grabbed all of this excitement while remaining true to the look of the time by using vintage Zeiss Cinema lenses, which added amazing texture and vignetting while still providing a very high quality look and feel.  By using fluid tracking shots to add a sense of urgency to the scene, we draw the audience in and hold them there as they get to experience a piece of authentic Little Italy. This spot garnered over 93,000 views on facebook and over 17,000 on twitter.