Southwest Airlines - ‘Wanna Get Away?’ Social ad campaign
Once again we had the pleasure of partnering with the Austin based agency, GSD&M to produce these videos for the Southwest Airlines ‘Wanna Get Away?’ campaign. The goal with these videos was to create short snackable clips of people in awkward situations that want to quickly escape them. The intended source was between Instagram stories and would be shot in a POV style and look like they were captured by an individual. Our video production took place all around Austin making use of the awesome landscape and features of the city. Part of the challenge of this video production was figuring out a way to attach a camera rig to our actors and have them create ‘natural’ movements that captured all of the moments we needed. Having great relationships with local Austin vendors and companies such as Aduro has been a huge benefit especially when flying into Austin from NYC for these video productions.