Simple Mobile - ‘Difference Test’ Spec Commercial

 
 
 

 

We did this spec commercial for Simple Mobile with the premise around asking random people to tell the difference between their current cell phone plan and Simple Mobiles. We used a long range lens and shot handheld to implement a pseudo hidden camera capturing real moments style. This helped to aid in the whole pop up booth and real reactions elements when offering people the difference test. It was a pleasure working with Austin agency GSD&M on this video production!