Food Lion - Growmance Social Videos



Another super fun series of videos that we partnered with Austin agency, GSD&M, for the Food Lion Growmance campaign. The campaign aimed to highlight the local produce and products that Food Lion carries in its stores. This video production was filmed at a large studio in Austin that we converted to resemble a grocery store isle with a custom built display shelf. We wanted the movement and video to be simple yet dynamic so we built rolling flats that we shot using a dolly move and then had them pulled apart to reveal the display and pseudo store isle. In order to light the entire space we used a large 20’ x 40’ silk and china balls along with 10 built in 4’ kinos. We worked closely with local Austin companies such as Aduro to supply all the G&E resources while working remote in NYC.