Food Lion - Growmance Social Videos

We had such an awesome time working alongside Austin agency GSD&M for the Food Lion Growmance campaign. Our video production company based in NYC produced a series of fun videos that showcased the local produce and products sold in Food Lion stores. We filmed at a large studio in Austin that we transformed into a grocery store aisle with a custom-built display shelf. We created rolling flats that we shot using a dolly move, which added a dynamic element to the videos. To light up the space, we used a large 20’ x 40’ silk and china balls, along with 10 built-in 4’ kinos. Throughout the project, we collaborated closely with local Austin companies like Aduro to provide all the necessary G&E resources, while working remotely from our NYC office. We're thrilled with how the videos turned out, and we're proud to showcase our video production capabilities as a part of this exciting campaign.