Apple Airpods “Run Free” - Commercial

Wireless headphones ignite freedom. The freedom to move without inhibitions, the freedom to dance, the freedom to run. We captured that freedom in this spec commercial for Apple Airpods, directed by Robert Ravenscroft. As many social spots only allot for 15 seconds, we kept everything clean, simple, and straightforward, capturing the viewer’s attention at the top and keeping it as the commercial, and the music, builds. By choosing a musical score the audience could get lost in, we allowed them to be transported along the ethereal morning run of our jogger, giving the whole atmosphere a softness that they could relax into, just as the sun begins to rise.